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Manajemen Merek dan Strategi E-Commerce: Pendekatan Praktis
Sitasi Otomatis Buku Ini
Kodrat, D. S.. (2020). Manajemen Merek dan Strategi E-Commerce: Pendekatan Praktis. Prenada Media.
DAFTAR ISI BAB 1 Kebutuhan, Manfaat, dan Sejarah Branding BAB 2 Merek dan Elemen Merek BAB 3 Keputusan Branding BAB 4 Membangun Merek BAB 5 Merek yang Kuat BAB 6 Brand Equity BAB 7 Brand Equity di Tengah Gelombang Disrupsi Digital BAB 8 Studi Kasus: Perkembangan Branding di Industri Alas Kaki Indonesia BAB 9 Strategi E-Commerce
Availability
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My Library
658.827 DAV m
L260809V
Currently On Loan (Due on 2026-10-01)
#
My Library
658.827 DAV m
L260810V
Available
Detail Information
- Series Title
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- Call Number
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658.827 DAV m
- Publisher
- Jakarta : Prenada Media., 2020
- Collation
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245hlm; 14cm x 20,5cm
- Language
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Indonesia
- ISBN/ISSN
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9786232187283
- Classification
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658.827
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- Media Type
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- Carrier Type
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- Edition
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- Subject(s)
- Specific Detail Info
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- Statement of Responsibility
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David Sukardi Kodrat
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